Key elements of a winning event sponsorship proposal template.
Your event sponsorship proposal must be informative, captivating and convincing.
An event sponsorship proposal will be your potential sponsor’s first preview of your event, so it has to be informative, captivating, and convincing. It not only outlines the event's goals, audience, and opportunities but also demonstrates your commitment to delivering value to your sponsors. Creating a compelling proposal is not just about securing funding; it's about showcasing your event's potential and the benefits sponsors can reap from their association with it.
And it all begins with your event sponsorship proposal template.
This article will cover the key elements of a winning event sponsorship proposal template so you are best placed to create the best proposal you can to win more sponsors.
The benefits of the Event Sponsorship Proposal template?
An event sponsorship proposal also called a “pitch deck,” is a proposition you send to businesses to notify them of your sponsorship opportunities. A well-designed sponsorship proposal template adds value to what you’re trying to do.
It shows effort and attention
The fact that you took the time to write, design, and send out a good event sponsorship template shows a high level of dedication which will undoubtedly make an excellent first impression on your sponsors. If you do it well, your proposal’s excellent design and informative content will also set the standard for what sponsors can expect from your event.
It reinforces your brand
An event sponsorship proposal also sets the tone for your event. If your event is black tie and professional, a suitable proposal template design will reinforce that. It will show potential sponsors what it’s all about without the time-consuming verbal communication it would have otherwise taken to get the point across.
It acts as reference material
Writing an event sponsorship proposal is not just about creating a pretty design – they also deal with essential figures and numbers, which will be an important point of reference for most potential sponsors. If you pitch via a phone call instead of using an event proposal template, the finer details of your event could be overlooked or figures could be jumbled.
It serves as a template for future proposals
As an event planner, you want to make your systems more efficient. Improving your workflow with event templates means you wont have to start from scratch every time you want to create a sponsorship proposal. An event sponsorship proposal template will save you precious hours and reduce the mental burden so that you can focus on other things that matter.
Key elements of every event sponsorship proposal template
The Intro
An eye-catching image paired with your company’s name, the potential sponsor’s name, and the date. Your cover is the first thing potential sponsors will look at when they receive your sponsorship proposal. a beautifully designed cover will immediately capture their attention and ignite their imagination.
Introduce the event
Within the following pages of your sponsorship proposal, you should write a story that highlights what your event is all about. It’s also often a good idea to give potential sponsors an outline of where they fit in, although the details of this will come later. A heartfelt explanation of why your event is important and what sponsors can do to help.
It's not all feel good when talking about the ervent. Don’t be shy to include some hard data to support your claims. Analytics like the following are especially sought out:
Success metrics of past events
Attendee details (potential numbers, demographic, interest)
Successes of past sponsors in your previous events
How resources are allocated
What concrete roles there will be for sponsors to fill
Value
All the great, data-supported ways you plan to help them benefit from sponsoring this event. These are information such as the following:
What the event is all about
How it will be run
What the end goal is
What impact it will have
What level of exposure it generates
Who will benefit
Meet the Team
It’s always important to make it personal, not just a brand. Photos and brief bios that introduce their direct points of contact and subtly persuade the viewer that your team is both trustworthy and qualified to deliver the proposed value.
Sponsorship Levels
Show Them How They Can Get On Board. It acts as a case study that organizations can look at to decide whether or not the conference, festival, or whatever activity you have in mind is a worthy investment, depending on their goals.
If you plan to offer a few different tiers or packages, here’s where you’ll lay out all their options. This part will detail precisely how you can utilize sponsors in the event, what they can contribute, and what they can get in return. In short, this part will detail the sponsorship packages that your event will have.
There are different ways that sponsorship options can be created.
When sponsorship packages are discussed, the standard hierarchical tier systems often come to mind (e.g. Gold, Silver, Bronze). Most events will have three levels of sponsorships, with advantages increasing depending on set contributions that the other parties can fulfill.
However, there are also other types of packages that can be explored, such as the following:
Offering to sell specific benefits instead of tiered benefits.
Selling other perks, such as visibility, rights to create mini stands, etc.
Giving away free benefits to sponsors that match a certain amount of contribution.
List all the ways they can expect to see their sponsorship represented before, during, and after the event both online and in person.
Event sponsor proposal template
Sometimes, an outline is all you need to get started. Here’s our completely free, all-encompassing sponsorship proposal template that hits each of the points we’ve already touched on in this article. If you do a quick Google search for templates like this one, you’ll get thousands of results. Here are some of our favorites:
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