6 Types of Event Sponsorship
We know you’re itching to get out there are secure sponsors for your event. Before you can genuinely make use of sponsor partnerships, you first have to understand that different types of sponsorships are made to address different needs.
Pro Tip: Be strategic and targeted when seeking sponsors for your event.
6 Popular Event Sponsorship Types
Financial
Sponsors that give direct financial assistance are called financial sponsors. This is one of the most straightforward arrangements from the point of view of the sponsors since they won’t have other responsibilities beyond a financial investment.
In-kind
Rather than providing money directly, in-kind sponsors offer the supply of resources, such as equipment, products or services. Examples of this include: stage hire, AV hire, merchandise, waste management and more.
Media
As the name suggests, these types of sponsors provide free or discounted media coverage for your event. This coverage could also be in different forms, such as articles, social media, live-streaming, television, radio, etc.
Promotional
Similar to media sponsors, promotional sponsorships provide promotional services. They are typically high-profile individuals such as celebrities and social media personalities. Influencer advertising is steadily gaining popularity because it’s more cost-effective than traditional media.
Scholarships
For paid events, you may find sponsors to cover ticket costs for students or under-represented members of your target audience. Some sponsors value the goodwill they get from this, and your event gains revenue and attendance by a more diverse set of attendees.
Merchandise
These sponsors provide branded merchandise and giveaways for the event. It could range from simple things like lanyards and pens to something more valuable such as gift bags, depending on the scale of your event.
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Which Templates Are Right For You?
When it comes to choosing your event planning tools, remember to choose templates that best align with your event requirements, and your unique needs and style of event planning. Always choose the right event templates for you.
With Event Kit, you get access to our library of over 150 ready-to-use event templates and tools made for easy event planning. Event Kit templates are designed to help you streamline your processes, stay organised, and deliver remarkable events.
Event Sponsorship Template Bundle
Once you start using our Event Sponsorship Template Bundle you too will finally feel calm and confident about your sponsors. But don’t take my word for it. See what event planners around the world are saying about our Event Kit templates:
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These templates saved me a lot of time not having to create my own…Would definitely recommend to any new or experienced event planner.
–Leanne Allicock, LA Event and Photo
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I'm so thankful you’ve created your resources and templates. It’s hard creating everything from scratch, so having something already done that you can tweak to your own needs is a godsend!
–Casey Bonacci, Bonacci Agency
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Still don’t know where to get started? Not sure how to pick the right templates? Let’s chat!
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