5 Elements of a Winning Sponsorship Proposal
How do you write a successful event sponsorship proposal? We share the key elements of a winning sponsorship proposal that is designed to win you more sponsors.
Pro Tip: The most successful sponsorship proposals are informative, captivating, and convincing.
Key Contents
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What Makes a Winning Proposal?
5 Key Sections of Successful Proposals
Benefits of Using Proposal Templates
Event Sponsorship Template Bundle
What Makes a Winning Event Sponsorship Proposal?
You’re new to events and you want to know how to write a successful event sponsorship proposal? Well, you’re reading the right article. You’re about to learn the key elements of a winning sponsorship proposal, and how you can fast-track getting started.
Firstly, let’s look at what makes a winning event sponsorship proposal.
At its most basic, a successful sponsorship proposal is informative, captivating, and convincing. It will be designed specifically to win the imagination of your potential sponsors.
A successful sponsorship proposal will not only outline the opportunities to sponsor your event, it will also demonstrate your commitment to delivering value to your sponsors.
Pro Tip: Always remember that your event proposal may be a potential sponsor’s first look of your event. It’s possibly also the first impression of you and your business too. So, you will want your sponsorship proposal to win the hearts and minds of your potential sponsors!
5 Key Sections of Successful Event Sponsorship Proposals
Section 1: The Intro
This is where it begins. The intro will feature an eye-catching image paired with your company’s name, the potential sponsor’s name, and the date. Your proposal cover and intro are the first things potential sponsors will look at when they receive your sponsorship proposal.
A beautifully designed cover and inviting intro will immediately capture their attention and get them excited to read more.
Section 2: Event Details
Within the first few pages of your sponsorship proposal, you should include highlights to convey what your event is all about. It’s also often a good idea to give potential sponsors a brief outline of where they fit in to the event.
A heartfelt explanation of why your event is important and what sponsors can do to help is all that is needed at this point.
It's not all feel good quotes and pretty imagery when talking about your event. Don’t be shy to include some hard data to support your claims. Analytics, facts and figures are especially sought out by potential sponsors and may include key stats such as:
Program highlights
Success metrics of past events
Audience details (potential numbers, demographic, interest)
Successes of past sponsors in your previous events
Section 3: Event Value
Next you will outline how valuable the event is to the community, corporate sector and event audience. This is where you outline the value of the event and may include:
The synergies between the event objectives and your sponsor’s KPIs
What impact the event will have on the community/audience/corporate sector
What level of exposure the event generates
Section 4: Meet the Team
It’s always important to make an event feel personal, and not just a brand. Photos and brief bios that introduce your team will remind your potential sponsors that your team is a real group of human beings who are trustworthy and qualified to deliver the proposed value.
Section 5: Sponsorship Benefits
This section provides structure to help your potential sponsor decide whether your event is a worthy investment. If you plan to offer a few different sponsor packages, here’s where you’ll lay out all their package options.
This part will detail precisely how you can make use of sponsor support in your event, what exactly they can contribute, and specifically what they can get in return.
When sponsorship packages are discussed, the standard hierarchical tier systems often come to mind (e.g. Gold, Silver, Bronze). Packages are often presented as three levels of sponsorships, with advantages increasing depending on set contributions that the other parties can fulfil.
However, there are also other types of packages that can be explored, such as the following:
Offering to sell specific benefits instead of tiered benefits.
Selling other perks, such as visibility, rights to create mini stands, etc.
Giving away free benefits to sponsors that match a certain amount of contribution.
List all the ways they can expect to see their sponsorship represented before, during, and after the event both online and in person.
Why we love sponsorship proposal templates:
Used by event managers around the world, sponsorship proposal are the best way to win event sponsors. They transform what could be a messy hand-written document into a well-designed presentation that is informative, captivating, and convincing.
Shows Your Effort
The fact that you took the time to design and send out a professional event sponsorship proposal will undoubtedly make a great first impression on your sponsors.
Reinforces Your Brand
Your event sponsorship proposal sets the tone for your event. A simple, yet informative and captivating template can be adapted to incorporate the brand of both your event and your sponsor.
Acts as Reference Material
Writing an event sponsorship proposal is not just about creating a pretty design. A sponsorship proposal template should be designed to present facts and figures in a stylish way.
Fast-tracks Future Proposals
As event planners, we all want lighter workloads. Improving your workflow with event templates means you won’t have to start from scratch every time you want to create a sponsorship proposal. It saves you countless hours and reduces the mental burden on you so that you can focus on other things that matter.
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Meet Your Mentor
Hey! I’m Rachella — founder of Event Kit and an Event Consultant with 25+ years of experience running world-class festivals and public events. I created Event Kit because I knew there had to be a smarter, less overwhelming way to plan pro-level events.
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