Discovering Your Ideal Event Career Path
Working in the events industry is exciting, fast-paced, and rewarding—but it’s no secret that it can also be demanding.
Long hours, tight deadlines, and high stakes mean it's essential to find a role that doesn’t just pay the bills but genuinely suits your personality and skills.
So how do you find the right fit in such a diverse industry?
The key is to explore roles that align with your interests, strengths, and long-term goals. Whether you're creative, detail-oriented, people-focused, or business-minded, there’s a place for you in events.
In this guide, we’ll walk you through 10 popular career paths in the events world and help you consider which one might be your perfect match.
Pro Tip: Choose the role you’ll still love even when you’re tired and staying back late at work.
10 Popular Career Paths in Events
Event Manager
📌 Also known as: Event Planner, Event Producer
From business conferences to major festivals, Event Managers do it all. You're the person behind the scenes making sure every piece fits together—venues, vendors, schedules, staff, safety, and more.
Perfect for: Multi-taskers who love being in control and thrive on variety.
Wedding Planner
Focused solely on weddings, this role brings dreams to life for couples on their big day. From cakes and dresses to music and licenses—you’ve got it all covered.
Perfect for: Creative romantics who love planning emotional and magical moments.
Venue Manager
You’re the go-to person for running events in a specific venue. You’ll manage layouts, logistics, entertainment, and client coordination, all within the space you know best.
Perfect for: High-energy organisers who love the thrill of back-to-back events.
Business Development Manager
From sponsorship deals to funding applications, this role is all about spotting growth opportunities and securing partnerships.
Perfect for: Strategic thinkers with a knack for networking and a head for business.
Catering Manager
Food is a major part of events—and this role is in charge of menus, kitchen logistics, and front-of-house service on the day.
Perfect for: Hospitality pros who are passionate about quality food and great service.
Digital Marketing Manager
You’ll build online buzz before the event even begins—via social media, live feeds, paid campaigns, and hashtags that get people talking.
Perfect for: Social media lovers who get just as excited about events as they do about Instagram Reels.
Marketing Manager
Taking charge of the full marketing strategy, you’ll align campaigns, branding, and event content to make sure everything flows from idea to execution.
Perfect for: Brand-savvy marketers who want to lead full-scale event campaigns.
Event Volunteer Manager
This people-focused role is all about building and managing your volunteer crew—recruitment, rostering, questions, and all.
Perfect for: Energetic communicators who love leading and supporting teams.
Artistic Director
The dreamer and visionary behind the creative elements of an event—this role shapes the vibe and emotional journey of the audience.
Perfect for: Highly creative thinkers with bold ideas and an artistic streak.
Production Manager
You’re the planner who brings concepts to life with practical logistics—timelines, equipment, set-up, and execution.
Perfect for: Detail-driven organisers who love turning ideas into action.
Finding your ideal role in events isn’t just about chasing a job title—it’s about aligning your career with your passion, personality, and strengths. By understanding the different paths available and reflecting on what excites you most, you can carve out a fulfilling and successful future in events.
So, which event career path speaks to you?
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Meet Your Mentor
Hey! I’m Rachella — founder of Event Kit and an Event Consultant with 25+ years of experience running world-class festivals and public events. I created Event Kit because I knew there had to be a smarter, less overwhelming way to plan pro-level events.
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