BRAND ACTIVATION
Your Victoria at RMS
The Your Victoria exhibition showcased the Victorian Government to 500,000 visitors at the Royal Melbourne Show.
Year
2011
Client
Victorian Government
Project Scope
Brand Activation
Project Summary
The Your Victoria exhibition was the creative concept and theme for the Victorian Government pavilion at the Royal Melbourne Show. Visitors were invited to engage government departments in a bright, colourful and accessible range of interactive exhibits designed specifically for families. The Victorian Government engaged Event Kit to bring to life the creative concept through overall project management.
Royal Melbourne Show • Victoria's largest agricultural show attracting 500,000 visitors.
Interactive Fun • Exhibitions were designed to be fun, engaging, and interactive for families.
Our goal was to deliver an engaging event that won the attention of families.
For this project, Event Kit worked in collaboration with brand agency, Accelerator. Together we developed a series of six creative workshops across 15 government departments to develop creative and engaging activations for exhibits. Our goal with this project was to deliver engaging exhibits to fit the interactive brand of the show.
Our Challenge • To bring colour and movement and fun to the Victorian Government brand.
Award Winners • Our exhibition was awarded "Royal Melbourne Show Commercial Exhibitors Award: Innovation & Experience".
The results.
The Your Victoria exhibition provided a great visitor experience reflective of the Royal Agricultural Society of Victoria’s values of fun, interaction and education. Our successful delivery of the event brought life to the creative vision of brand, along with meeting the communication objectives of the government. Our productive collaboration saw the exhibition win the coveted “Royal Melbourne Show Commercial Exhibitors Award: Innovation & Experience”.
