The 6 Types of Event Sponsorship
We know you’re itching to get out there are secure sponsors for your event. But before you can genuinely make use of sponsor partnerships, you first have to understand that different types of sponsorships are made to address different needs.
Here’s a quick overview of the most popular types of event sponsorship.
6 Popular Event Sponsorship Types
Financial
Sponsors that give direct financial assistance are called financial sponsors. This is one of the most straightforward arrangements from the point of view of the sponsors since they won’t have other responsibilities beyond a financial investment.
In-kind
Rather than providing money directly, in-kind sponsors offer the supply of resources, such as equipment, products or services. Examples of this include: stage hire, AV hire, merchandise, waste management and more.
Media
As the name suggests, these types of sponsors provide free or discounted media coverage for your event. This coverage could also be in different forms, such as articles, social media, live-streaming, television, radio, etc.
Promotional
Similar to media sponsors, promotional sponsorships provide promotional services. They are typically high-profile individuals such as celebrities and social media personalities. Influencer advertising is steadily gaining popularity because it’s more cost-effective than traditional media.
Scholarships
For paid events, you may find sponsors to cover ticket costs for students or under-represented members of your target audience. Some sponsors value the goodwill they get from this, and your event gains revenue and attendance by a more diverse set of attendees.
Merchandise
These sponsors provide branded merchandise and giveaways for the event. It could range from simple things like lanyards and pens to something more valuable such as gift bags, depending on the scale of your event.
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Hey! I’m Rachella — founder of Event Kit and an Event Consultant with 25+ years of experience running world-class festivals and public events. I created Event Kit because I knew there had to be a smarter, less overwhelming way to plan pro-level events.
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