EVENT STRATEGY
Truffle Melbourne
Truffle Melbourne Festival is a free major public event featuring Australia's best truffle tastes and experiences.
Year
2018
Client
Truffle Melbourne
Project Scope
Event Strategy & Redesign
Project Summary
The Truffle Melbourne Festival at Queen Victoria Market is a free public event featuring Australia's best truffles and experiences. Truffle Melbourne Festival is the biggest truffle festival outside Europe. Truffle Melbourne engaged Event Kit to review the event strategy and redesign the event format, event styling and festival program to elevate the event to fit the brand.
Truffle Melbourne • Renowned food festival featuring Australia's best truffles and truffle experiences.
Truffle Heaven • Truffle Melbourne Festival is the biggest truffle celebration weekend outside Europe.
Our goal was to create a more sophisticated event to fit the world-class brand.
For this project, Event Kit redesigned the event to create a bold, sophisticated and world-class brand vibe for Truffle Melbourne. Our goal with this event redesign was to showcase the unique gourmet personality by using the brand’s signature colours to bring a cohesive and flowing patron event experience to the site. We revitalised the event style, stage program and quality of vendors.
Our Challenge • To realign the event strategy with the Truffle Melbourne brand.
Festival Program • We elevated the festival design to fit the high-end brand.
The results.
On the event site, we created a striking colour palette against a dramatic black background, along with strategic use of high-quality vendors and live cooking demonstrations by renowned local chefs. We created a dynamic and engaging experience for both patrons and participants alike. Event Kit delivered a truly successful event that was harmonious with who the brand is, and what it stands for.
“Event Kit lifted our event to a whole new level, they are event management experts!” — Nigel Wood, Truffle Melbourne Festival.
