CREATIVE DIRECTION
Moomba Festival
Moomba Festival is Australia's largest free community festival and parade, attracting 3 million attendees.
Year
2015
Client
City of Melbourne
Project Scope
Creative Program Delivery
Project Summary
The Moomba Festival is Australia's largest free community festival held over four days. This hallmark event features a street parade, Birdman Rally, carnival and nightly fireworks. City of Melbourne engaged Event Kit to oversee the delivery of the creative festival program and arts workshops at the carnival site at the Alexandra Gardens.
Moomba Festival • Australia's largest free community festival attracting millions.
Headline Acts • Our festival program featured the iconic street parade, music program, dance and arts workshops, and fireworks.
Our goal was to deliver a bold, playful and engaging program that would delight.
For this project, Event Kit delivered a jam-packed festival program that filled the carnival site at the Alexandra Gardens. Our goal with this event program was to showcase the city’s vibrant artists and performers, entertaining and engaging both adults and kids alike by splashing colours and joy to the site.
Event Kit • Engaged for the delivery of the creative festival program.
Hallmark Event • Moomba Festival attracts 3 million attendees annually.
The results.
The striking colour palette mixed with an exciting line-up of engaging performers created a dynamic experience for the whole community.
“Creative, colourful and full of fun: Melbourne has come alive for the traditional Moomba Parade, with thousands of revellers joining in the fun. With its famous flair and community spirit bouncing back, this year’s procession didn’t disappoint.” — Nine News Melbourne.
