EVENT STRATEGY
Fromage a Trois
Fromage a Trois - Cheese Festival is a showcase event celebrating all things cheese, cider, beer, wine and specialty at Werribee Park.
Year
2018
Client
City of Wyndham
Project Scope
Event Strategy
Project Summary
Fromage a Trois - Cheese Festival is a one-day outdoor festival of all things cheese, cider, beer, wine and specialty produce, held in the gardens of Werribee Park. City of Wyndham engaged Event Kit for a strategic review of the event. We produced a report of market insights and recommendations to improve the event, with the view to establishing a stronger unique selling proposition.
Our goal was to help our client create a stronger event brand.
For this project, Event Kit systematically reviewed elements of the event strategy and it’s rollout. We covered everything from concept and program content, to site layout and ticketing. A key focus of our recommendations was to help our client develop a strategy to create a point of difference to stand out in the crowded market.
Fromage a Trois • A one-day outdoor festival of all things cheese, cider, beer, wine and specialty produce.
Our Challenge • To help our client improve the event and establish a stronger unique selling proposition.
The results.
Our event strategy review provided valuable insights and produced remarkable outcomes for our client. Our recommendations played a crucial role in the success of the event. Fromage a Trois continued to grow and thrive as a well-attended cheese festival for the City of Wyndham, with a new and expanded focus to include cider and beer as a companion to cheese. This successful event captured the hearts of attendees and solidified its reputation as a popular and much-anticipated cheese festival.
