Stop Pitching Services. Start Packaging Solutions.
If your inbox is full of back-and-forth emails, vague enquiries, and "can I get a custom quote?" messages—you’re not alone.
Selling your event planning services without being packaged in a clear format or structure might feel flexible, but it often leads to more admin, slower sales, and confused clients.
Here’s a smarter way to do it.
Why Selling Services Keeps You Stuck
When you sell services without a framework, you’re selling hours. Your availability. Your energy.
It creates a business that relies on your time and custom work for every single client.
That model:
Doesn’t scale
Takes more time to close each sale
Confuses clients who don’t know what they’re getting
Puts the focus on your hours, not on your output.
The fact is, clients don’t want to be handed a blank canvas. They want solutions. They want to see the path forward, clearly and confidently.
Package Your Event Services to Work Smarter
When you package your event planning services, you turn your expertise into structured, repeatable offers. You’re not just asking what the client wants, you’re showing them what they need.
For example:
❌ “I offer event planning services, let me know what you’re after.”
✅ “I offer a Community Festival Package. It includes a site plan template, bump-in schedule, risk register and vendor brief. This gets most councils and local events 90% of the way there.”
It’s still customisable. But it starts with a clear, easy-to-understand offer.
Why Event Planning Packages Work (Better Than You Think)
Clear packages benefit everyone, especially you.
When you stop quoting from scratch and start selling solutions:
You reduce decision fatigue for your clients
You move faster, with less back and forth
You speak with authority, not apology
You build reusable systems that save time every project
And best of all? You stop treating every new project like it’s your first.
How to Get Started (Even If You’re Not ‘There Yet’)
You don’t need to launch a full-blown template shop tomorrow.
Start small:
Write down the tools you use on every job
Create a simple PDF that explains your process and inclusions
Group your services into starter, core, and custom options
Once you’ve done that, you’ve created your first productised service.
That’s how Event Kit started—by turning my own internal tools into repeatable, practical resources that others could use too.
If you want to attract better clients and run a smoother business, don’t just sell time. Sell outcomes. Packaging your services doesn’t make you less flexible, it makes you more effective.
And that’s exactly what your clients are looking for.
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Meet Your Mentor
Hey! I’m Rachella — founder of Event Kit and an Event Consultant with 25+ years of experience running world-class festivals and public events. I created Event Kit because I knew there had to be a smarter, less overwhelming way to plan pro-level events.
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